THE JULIE
A dress from The Julie, Da Nang

Da Nang, Vietnam

Designed dresses, honestly priced

A small independent boutique at 246A Nui Thanh in Da Nang. 25 dresses, all photographed here, all hanging in the shop right now. Fixed prices, no bargaining, cards accepted.

Open daily 8am – 10pm

See all dresses Will it fit?

Dresses in the shop now

Every one of these is on a hanger at 246A Nui Thanh today.

See all dresses (25)

Price
$30–$115Fixed. No bargaining.
Sizes
S–LAbout US 2 to US 8
Payment
Card or cashForeign cards work
Where
246A Nui ThanhHoa Cuong Ward, Da Nang

What is The Julie?

The Julie is an independent women's dress boutique at 246A Nui Thanh, Hoa Cuong Ward, Da Nang, Vietnam, open every day from 8am to 10pm. We sell ready-to-wear designed dresses — day dresses, party dresses, floral and lace pieces, and beaded evening gowns — priced from about $30 to $115 (780,000₫–3,010,000₫). Sizes run S to L, which is roughly US 2 to US 8. Prices are fixed and marked; there is no bargaining. We accept cash in Vietnamese dong, Visa and Mastercard including foreign-issued cards, and Vietnamese bank transfer.

What you see is what you getAll 25 dresses photographed here in one session. No stock images, no borrowed photos.
Fixed prices, no bargainingThe price on the tag is the price you pay. No haggling, no tourist markup.
Card payment acceptedVisa, Mastercard and foreign cards all work. Cash in VND too.
We tell you the downsidesTight, heavy, sheer, hard to walk in — it is written on the page before you buy.

Will Vietnamese sizes fit you?

This is the question we are asked most, and the honest answer is: our sizes run small by Western standards. Our S is about a US 2, M about a US 4, and L — our largest — about a US 6 to 8, with a bust of 92cm (36"). If you are above that, message us before you travel across town and we will tell you truthfully what will fit.

See the full size conversion

Why visitors end up here

The price is the price

Nothing here is negotiable and nothing changes because you are a visitor. Everything is marked. If you find markets and bargaining exhausting, this is the opposite of that.

Ready to wear, today

Nothing is made to order. You try it, you like it, you take it. No fittings, no coming back in two days, no risk of leaving Vietnam before it is finished.

Real photographs

All 25 dresses were shot here in one session on a real person. What you see on the screen is what is on the hanger.

We tell you what is wrong with it

Every dress page lists the downsides — this one is heavy, this one is hard to walk in, this one needs adhesive cups. You should know before you pay, not after.

Visiting over the holidays? Our guide to dressing for Christmas and Tet in Da Nang covers the cooler evenings and party dates.

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Reserve a dress to try on

We hang it in the fitting room and hold it for 24 hours. Free, and you are not committing to buy — come and try it, that is the whole point.

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